Assisted Senior Services!
Your one stop for Senior services!!!
About Us
Complimentary service!!
Helping seniors thrive in a community-like setting
Assisted Living Made Simple is a family-owned and operated senior living company in Florida. We provide hands-on help and experience to guide you towards an independent living, assisted living, or memory care community that fits your needs. We help educate you and your loved one on the process of choosing the appropriate living option, ensuring all of your options fit your needs, are in the right location, and match your financial situation. We want to empower you to feel confident in the home your loved one transitions to.
Where we are Located
Assisted Living Made Simple is located at 646 N. Dixie Freeway,
New Smyrna Beach, FL 32168.
We are just South of the intersection of Wayne Avenue and US 1 on the West side of the road.
We are available by telephone 24/7 and our office hours are Monday - Friday 9:00 - 5:00 and we are closed on Saturday and Sunday.
Meet Our Senior Advisors
Rose Traub
Owner/Operator
After graduating from college, Rose took a position in the technology industry with Bellsouth Mobility. After a long career there, she accepted a position with Hospice, followed by Home Health, as the community liaison for the next 10 years.
Working with the community so closely, in addition to being the primary caregiver for her parents and in-laws, opened Rose’s eyes to the needs of seniors in our community.
Rose is the co-author of
ElderCare Simplified: A Comprehensive Manual to Guide You Through the Stages of Aging and
A Guiding Light for Seniors & Their Family. Both books provide information about the aging process and the options available as your loved one transitions into their next journey in life.
Rose is also a certified Alzheimer's support group facilitator. She conducts two monthly meetings with caregivers and others dealing with the disease at two locations in Volusia County. The group allows those dealing with all types of dementia to share their concerns and support each other.
Estelle Pecchio
Senior Advocate
Estelle Pecchio relocated to Florida in 1976 from New Jersey and has been an invaluable part of the assisted living market for the last eight years. She worked at Florida Hospital for eight years as a financial services manager in Ormond Beach and DeLand.
Estelle is a certified Alzheimer's caregiver support group facilitator and is on the Board of Directors for a breast cancer survivors group. She is highly passionate about our seniors and takes pride in advocating for them and their needs.
Estelle is married and has two children and five grandchildren. She enjoys spending time with her family and exercising at the gym.
Shar Barron
Senior Advocate
Originally from Illinois, Shar Barron has lived in Florida for 36 years. She spent six years at Good Samaritan Society as the Resource Development and Community Relations Director and has volunteered with Halifax Urban Ministry and Halifax Health Hospice.
Outside of her work with Assisted Living Made Simple, Shar works with Daytona Outreach assisting with the needs of our homeless population and the veterans at Barracks of Hope (HUM).
Shar is active in her church and feels God put her on this earth to help others. "I feel Assisted Living Made Simple is a good place to further this life plan," she said.
Brenda Seastrom
Senior Advocate
Born and raised in Northern Kentucky, Brenda Seastrom has lived in the Orlando, Florida area for over 30 years. She has also enjoyed 25 successful years in the telecommunication/technology industry meeting her customers' needs in finding solutions. Brenda continues using these talents and the desire to help others as one begins to navigate the uncharted waters of senior living care.
Trying to find the best living and care options for one self or a loved one cannot only be overwhelming, but also emotional and stressful. Brenda offers a caring hand and experience in the Central Florida area to take some of that burden from you. She will be by your side to help narrow your search to locate the best solution(s) based on your needs and budget.
Brenda is a wife, mother, grandmother, daughter, and the oldest of four sisters.
"To care for those who once cared for us is one of the highest honors." – Tia Walker
Bobbi Lynch
Senior Advocate
Bobbi Lynch's experience includes serving seniors through private duty, home health care, and as an assisted living community administrator. Given her longtime admiration of seniors, she feels blessed to continue to help them and their families through her position with Assisted Living Made Simple.
Bobbi has been married for nearly 50 years and has one daughter and two grandchildren.
Leone Smith
Senior Advocate
Leone Smith has worked for physicians and medical facilities for over 15 years as a medical administrator, caretaker, and CNA, and is now pursuing her RN degree. She helps seniors in home health and life care management.
"Everyone has a story; they just want to be heard. Helping in this capacity gives me hope that no matter the age, you can live in dignity and be happy. I love what I do, and I love helping others," Leone said.
George Blalock
Senior Advocate
George retired from nursing in 2021 after working for Halifax Health for 30 years.
The last seven years were spent working for Halifax Health hospice.
He is married, lives in Port Orange and has one stepdaughter and two grandchildren.
His reason for working for Assisted Living Made Simple is to maintain contact with people and have the ability to help our seniors.
Lisa Schuepp
Senior Advocate
Originally from Charlotte, NC, Lisa obtained her BS Degree in Criminology from Pfeiffer University. After 3 years with the Mecklenburg Sheriff’s Department and then the US Marshall’s Office she was recruited by IBM for their Internal Security Group and was soon transferred to Atlanta to train as a telecommunications specialist at their ROLM division. After 10 years and upon marriage she gave up work for 5 years to be a stay at home mom to 2 daughters, Adrienne and Carli and in 1992 relocated permanently to Central Florida. It is here she began her career at BellSouth Mobility/Cingular Wireless and had the pleasure to work with and create an enduring friendship with our ALMS owner, Rose Traub and associate Brenda Seastrom. In 2014 Lisa’s mother was diagnosed with Alzheimer’s and she became the primary caregiver until her death in 2017. It was during this time she gained a full understanding of the devastating effect this disease has not only on those afflicted but also those that love and care for them. In her words: “During the period leading up to Mom’s diagnosis and until her death, I felt I was on a constant emotional roller coaster. In addition to being ill-prepared emotionally and educationally, there were the financial aspects to consider. I didn’t know where to turn and it became overwhelming. Let’s just say, I cried a lot. I feel so blessed that through my association with ALMS I’ll have the opportunity to lighten the burden of other families in crisis. I know what they’re going through. I’ve lived it.” Lisa will be representing the ALMS family in Seminole, Orange, Lake and Osceola Counties and looks forward to becoming more involved in the Senior Community. She is willing and able to make herself available on nights and weekends so feel free to reach out at any time.
Sarah Cole
Senior Advocate
Sarah Cole was raised in a military family and has had the privilege of living in several states as well as spending a few years in Europe.
She began her 14+ year career in tax and finance after moving to Jacksonville. Spending time with her family is one of her favorite things to do. Most of her four sisters live in Jacksonville as well as her parents who own a local bakery.
Her extended background in tax and finance coupled with her instilled family values ensures she will help lead you to finding the perfect fit for all of your needs.
Jen Betti
Senior Advocate
Jennifer Betti born and raised in New York, moved to Edgewater Florida in the year 2000.
She has been in healthcare since she was eighteen years old when she started as a certified nursing assistant, then a Licensed Practical Nurse and then progressed to be a Registered Nurse. This journey has reached 33 years in healthcare. Caring and being an advocate for people is her passion.
Married for 19 years and mother to their beautiful, sassy 15-year-old daughter, her free time is spent at the softball fields
watching their daughter play, family time at home or on the water and loving on their pets.
Her healthcare background includes Skilled Nursing, Intensive Care, Progressive Care and Home Health Care as well. Her healthcare knowledge base can follow your loved one from start to finish and she will guide you throughout the way.
Morgan Brown
Senior Advocate
Morgan was born and raised in Jacksonville, Florida. She graduated from Florida State University. She now lives with her husband, two stepchildren, two dogs and one cat. She enjoys traveling and spending time with family and friends.
Her passion for helping seniors began when her grandmother had a stroke and her family went into crisis mode trying to figure out what to do. Now she helps families in that same situation.
Beverly "Bev" Robinson, CDP
Senior Advocate
Beverly 'Bev" Robinson, CDP, has been an integral member of the senior living community for over 35 years. Starting her career in Pennsylvania, Beverly relocated to Central Florida and is extremely well versed in senior living options and many other facets of senior care.
Bev resides in New Smyrna Beach with her husband Mike who also is in senior care, and their awesome dog King! Helping families navigate thru the healthcare system is almost as easy as Bev navigating their family boat thru the waterways here in NSB.
Beverly anxiously awaits the opportunity to help you and become part of your families lives.
Lori Phelan
Senior Advocate
As a Senior Care Advisor, my background as an appraiser uniquely positions me to provide expert guidance in navigating the complex landscape of senior living options. With a meticulous eye for detail and a thorough understanding of property assessment, I bring a level of precision to the process of evaluating care facilities.
In addition to my professional experience, my personal journey of caring for my father and ultimately placing him in memory care has deeply shaped my approach. Through this experience, I've gained firsthand insights into the emotional and logistical challenges families face when seeking the right senior living solution.
Combining my professional expertise with my personal empathy, I am dedicated to offering compassionate support and tailored recommendations to families in need. My goal is to ensure that every senior receives the care and support they deserve, finding comfort and security in their chosen living environment.
Donna Nichols
Administrative Assistant
Donna was born right here in beautiful New Smyrna Beach, FL and has lived here her whole life.
She came to work at Assisted Living Made Simple on February 1, 2018, and has never held a job that is so heart wrenching and rewarding at the same time.
"I love the ability to help people, especially seniors. My passion for our seniors comes from my own 94-year-old mom who, thankfully, is still with me!"
She is my shining light!
Phone
800-345-7311
Fax: 386-200-5706
Store Hours
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