Assisted Living Stigma

Donna Nichols • February 1, 2024
A group of elderly people are taking a selfie together.

This gentleman came into the office to find out about his options for him and his wife; he couldn’t decide if they should stay in their home or move into assisted living. His wife had suffered a stroke, and he is her caregiver. He does everything for her; she is ambulatory, but she cannot cook or clean and has a tough time feeding herself, dressing herself, and bathing herself. His problem is that he keeps losing weight; he is down to 110 pounds and cannot put any weight back on.

When I mentioned assisted living, his face said it all. The stigma about assisted living is still with people. No matter how many blogs are written, how many videos are shown, or how many testimonials are posted, people still have the thought that assisted living is a death sentence. This could not be further from the truth.


I showed him the information we have on a new assisted living being built and he could not believe that was what assisted living is like. People still think of living in an assisted living as being in a nursing home. I showed him that you have your own apartment, you receive three square meals a day, housekeeping, laundry, utilities, transportation (if needed), and all the many other amenities included. I also pointed out that his wife would have the care she needed and that the burden on him would be lessened.


He said he still drives, and I told him that was fine, he can keep his car and with his wife being cared for, he is free to come and go as he pleases. As it is now, he must wait until she falls asleep or wait until he can find someone to sit with her until he can leave the house. I pointed out that this issue would be solved, if he wants to go to the store at 10:30 am, he can because there will be someone to watch over his wife.


I wanted to point out so much more to him, but he said I gave him so much to think about and that he did not realize assisted living has so much to offer. I took his information and am having an advisor reach out to him because I believe he and his wife will thrive in an assisted living community as will so many of you.



It is now February, the month of love, so show yourself or mom and/or dad how much you love them by looking into assisted living for you or them. The upkeep of maintaining a house is strenuous and expensive; why put yourself or them through all of that? Assisted living is the new way to live your life to the fullest!! Call us today, our services are FREE! 386-847-2322. If you do not call us, PLEASE call a senior advisor or a placement company, do not go this alone! We are here to help YOU and we will do it for FREE!

By Donna Nichols November 5, 2025
A Tender Season for Tender Hearts As the holidays approach, grief can feel especially sharp. The empty chair at the table, the missing voice in a favorite carol, the traditions once shared—all can stir deep memories and longing. This season, give yourself permission to feel it all. Whether you're lighting a candle in remembrance or simply sitting quietly with your thoughts, know that your love still lives at every moment you honor it. You're not alone in this. Many are walking through the holidays with tender hearts, and together, we can find comfort, connection, and peace. When Someone You Love Is Gone: Grief in Our Later Years As we grow older, we come to understand life in ways we never could when we were young. We learn what truly matters. We value time, quiet moments, and the people who’ve shared the journey with us. And sometimes, we find ourselves facing one of life’s most difficult truths: saying goodbye to someone we’ve loved for decades. Loss in our later years feels different, whether it’s a spouse, a sibling, a lifelong friend, or a partner in the everyday routines of life. It comes after a shared history, after raising families, building homes, facing hard times, and celebrating joys. When that kind of bond is broken, the world doesn’t just feel quieter. It feels unfamiliar. A Different Kind of Grief Grief in our senior years carries a certain weight. It’s not just about the person we’ve lost—it’s about the life we built with them—the morning coffee routines, the inside jokes no one else would understand, the hand we held through every season of life. It’s also about identity. Many lose someone they love and a part of who they were when they were with them. There’s no time limit to this kind of sorrow. Some days, we might feel strong and steady. Other days, a photograph or a familiar song can bring us to our knees. That’s the nature of deep love—it echoes. Quiet Spaces After a loss, the house can feel too big. The calendar is too empty. Conversations can feel lonelier without the one who always knew what to say—or when not to say anything. But it’s okay to feel those things. You’re not doing anything wrong if grief lingers. You’re not expected to "move on" in any set amount of time. Some losses become part of who we are. We carry the people we love with us—not just in memory but in the way we live—in the recipes we still make, the phrases we still say, and the stories we still tell. Finding Comfort, Bit by Bit There may come a day when you feel the sun again—not just on your skin, but in your spirit. A day when the laughter of grandchildren warms something inside you. When you speak your loved one’s name and smile instead of crying. These moments are not betrayals of your grief. They’re signs of your love still growing, still finding new ways to live in the world. You are allowed joy, rest, and the ability to miss them forever while still living a beautiful life. You’re Not Alone If you’re walking through grief now, take heart in knowing you’re not walking alone. In these later chapters of life, many of us are navigating the same path. And sometimes, just speaking their name or sharing a story over a cup of tea can make all the difference. Let others in. Join a group, call an old friend, or write down your thoughts. Sometimes, healing comes not from forgetting but from remembering—together. Because love doesn't end. Not with age. Not with time. Not even with death. It simply changes shape and stays with us, always. Assisted Senior Services hosts a grief support group on the first Wednesday of each month at All Saints Lutheran Church, 751 Dunlawton Ave., Port Orange, FL. The group begins at 5:00 p.m. Please join us should you need support; it is free to attend.
By Donna Nichols October 3, 2025
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By Donna Nichols October 1, 2025
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